Congestion Pricing: Bloomberg Needs to Sweeten the Deal

Webster Avenue and Fordham Road, the Bronx
Congestion pricing is in trouble. With just weeks to go before the Traffic Mitigation Commission makes its recommendations to the City Council and State Legislature, public support is waning and opponents appear to have the upper hand. The one sales pitch that scored high in public opinion polls, using pricing revenue to hold down transit fares, was discarded this week when the Mayor decided to support the governor's fare hike.
Congestion pricing is struggling for two reasons. First, it has been framed as a revenue issue instead of a traffic-busting, quality-of-life-improving, environmental measure. Second, City Hall has not made a politically compelling case for how pricing revenue will be used. Politics demands that congestion pricing be about more than extending the 7 train and building part of the Second Avenue subway and LIRR connector -- projects that won't be completed for many years and overwhelmingly serve Manhattan.
In contrast to these mega-projects, the congestion fee is immediate and specific. This clash between specific, immediate costs and diffuse, long-term, benefit has produced a public discussion focused on who will pay the congestion fee and how, rather than what the benefits will be and for whom. Fortunately, there is still time for Mayor Bloomberg to turn things around by combining congestion pricing's broad social and environmental benefits with a package of short-term, highly visible, specific transportation and quality of life benefits that excite the public imagination.

Flatbush Avenue and Fulton Street, Downtown Brooklyn.
By January 31, the Traffic Mitigation Committee will present a new congestion pricing plan that will likely suggest tolls on East River Bridges and a fee to cross 60th Street. Once the Committee issues its new recommendations, City Hall should relaunch congestion pricing by proposing two major new benefits. First, the rapid implementation of neighborhood streetscape and pedestrian improvements on the city's busiest commercial corridors, especially outside of Manhattan. Second, a Paris-style, bus service expansion including the launch of new bus rapid transit lines and major improvements in local service accompanied by aggressive promotion targeted at bus riders and transit unions.
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The
new initiative -- which, notably, is focused entirely on the outer
boroughs -- combines three existing programs under one umbrella and
adds up to being the most specific and significant pedestrian
improvement offered by PlaNYC 2030. SR2T has three elements: 
On the one hand, there is Sadik-Khan, 46, a senior vice president at the planning and engineering firm
