Sam Rockwell rides his bike every day from his home in Minneapolis to his office at BlueCross BlueShield in Eagan, 12 miles away, where he spends his days plotting ways to get other people riding their bikes too.
By all accounts, Minnesota is doing a pretty good job on that front. One way Rockwell — and his co-conspirator at BlueCross, Eric Weiss — are looking to make healthy, active transportation even better is by installing temporary “pop-up” infrastructure around the state so people can take new street designs for a test ride.
Despite relatively high levels of biking, Minnesota has somehow neglected to install even a single on-street protected bike lane — though Minneapolis has approved a plan to build 30 miles of them by 2020. Weiss, Rockwell, and the advocates they work with use pop-up installations to help local leaders and residents see how the infrastructure will look.
“We get that, ‘We don’t support it because we don’t know what it is; we’re never going to know what it is because we don’t have any,’” Rockwell said. “There needs to be some way of breaking out of that cycle.”
The pop-up strategy, he argues, is the way. “These are low-cost, quick and easy initiatives,” he said. “And also low-risk, because in the case of the pop-up cycle track, they put it up for one day on a number of different days throughout the summer, and then they just lift it out. It’s non-threatening.”