By the end of the month, people loading food into their cars at the Key Food on Fifth Avenue and Sterling Place in Park Slope will have a great view of a new mural about safe driving.
The project, funded in part by NYC DOT, puts Lady Justice front and center, fixing a stone-cold stare at a texting driver. The scales of justice weigh an automobile and New Yorkers walking and bicycling across the street. Opposite the texting driver stand families of traffic violence victims at a rally. In the background is an intersection featuring a protected bike lane and a dedicated bus lane.
“We wanted to show the different aspects of the Vision Zero campaign,” said Marc Evan, the artist leading the project for arts non-profit Groundswell. “They wanted us to take a creative approach to a very heavy subject matter.”
Groundswell has worked with DOT since 2009. In another project this summer, the organization is painting a mural about drunk driving on the side of a Food Bazaar supermarket in the South Bronx. Groundswell also painted the street safety mural on Atlantic Avenue beneath the Brooklyn-Queens Expressway.
“This is the first year that we are doing specifically a Vision Zero mural,” said DOT Assistant Commissioner of Education and Outreach Kim Wiley-Schwartz. “We’re trying to use any tool in our arsenal for culture change.”