What’s Good for Green Transport Is Good for Business in the East Village
Second Avenue shoppers are far more likely to arrive via bus, bike, or foot than private car. Photo: akuban/FlickrWherever parking spaces are replaced with infrastructure for sustainable transportation, you can usually find a local merchant yelling about how it will destroy his livelihood. With the redesign of First and Second Avenue bringing safer biking and faster buses to their neighborhood, five NYU undergrads set out to measure what local merchants stand to lose or gain. Their findings suggest that protected bike lanes and Select Bus Service are going to be good for business in the East Village.
The overwhelming majority of shoppers along
Second Avenue walk, bike, or take transit to get there, according to the NYU students' research, which you can look over here. Overall, shoppers who don't arrive by private car spend more than 26 times as much as motorists at East Village businesses every week.
Employing a method recommended by Transportation Alternatives, the students conducted 500 random interviews along Second Avenue between 14th Street and Houston Street, asking people on the sidewalk how they got to the neighborhood, how often they visit, how much they normally spend in the East Village, and other questions to gauge their shopping behavior.
Their findings were striking, if unsurprising. Of the people they interviewed, 45 percent had come to the East Village by transit and another 43 percent on foot or a bike. Another five percent had taken a taxi, leaving only seven percent who took private cars.
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