The state is promoting an app that turns the act of driving without distraction into a competition.
Nowhere is the culture of permissiveness more apparent, or deadly, than in Texas, where about 3,500 people lose their lives in traffic every year. It is one of just four states that doesn't ban texting and driving.
Motorists with smart phones use their devices in 88 out of every 100 trips, according to data collected by Zendrive, a company that assesses driving behavior using the sensors in smart phones. Extrapolating to the entire population, Zendrive estimates there are about 600 million trips involving distracted driving in the U.S. each day.