The University of Wisconsin-Madison provides bike valet at its football games. The University of North Carolina at Chapel Hill supports free transit for everyone in the region. The University of California, Irvine launched a bike-share system in 2009, long before any major city in California had done so.
American colleges and universities are leaders in reducing driving and promoting sustainable transportation. It allows colleges to make good on their commitments to protecting the environment. It makes life easier for students and staff. And, perhaps most critically, it’s saving schools big money on parking. Stanford University estimates its efforts to reduce solo car commuting have saved the school from sinking $100 million into the construction and maintenance of parking facilities.
Here are some of the smart ways universities have been able to reduce solo car travel, according to a new report by the U.S. Public Interest Research Group. PIRG is recommending cities hurry up and follow their lead.
1. Discounted or free transit passes
Among the most common and effective strategies colleges employ to reduce driving to campus is providing free or reduced transit fares. PIRG reports 104 universities around the country offer this perk, often called “U-Pass,” to students and/or staff. Universities typically fund the program with fees collected from students or with revenue from parking permit sales.
After the University of Missouri at Kansas City adopted a U-Pass program in 2011, transit use by students climbed 9 percent. Now other universities in the Kansas City region are looking to replicate that success, PIRG reports.
Chapel Hill took it one step further and made transit free for everyone. As a result, transit use by students more than doubled between 1997 and 2011, from 21 to 53 percent.