Last fall, former MTA chief Jay Walder took over as CEO of Alta Bicycle Share, part of a restructuring that injected new resources and expertise into a company that had struggled to keep up with the demands of running bike-share systems in half a dozen major American cities.
This morning, the company came out with a new name, Motivate, one of the first public announcements in what’s expected to be a year of rapid improvement and growth. (Another piece of news dropped last week: Jersey City has picked the company to run its new bike-share system, which will be accessible to Citi Bike members.)
I got a few minutes this afternoon to chat with Walder about the new name, the status of the Citi Bike overhaul, and his vision for the company. Here’s our Q&A, edited for length and clarity.
What led to renaming the company and why did you go with “Motivate”?
It was a requirement to rename the company after taking over. We engaged in a discussion of our values, and what we want to achieve. We think it fits in with the way people think of [bike-share] in their life. When I think about it, I use words like “action” and “energy” and “movement.” I think it also reflects that as a company we have to be continually moving and changing and evolving in the cities and urban areas where we are.
After we ran a short post this morning about the name change, readers immediately wanted to know more about efforts to make Citi Bike more reliable. What can you tell us about how that’s going?
When we took over, we said we would be working over the winter to use this time to make Citi Bike more reliable. We said we would overhaul all 6,000 bikes in our fleet, and that is underway right now.