Advocates: Ethical Standards Demand Zero Tolerance for Traffic Deaths

New Yorkers are killed in traffic crashes at a far higher rate than residents of peer cities. Bringing New York's traffic safety into line with Berlin or Paris would save more than 100 lives per year. Image: Transportation Alternatives
Traffic deaths need to be treated as an ethical imperative to save lives, said representatives from Transportation Alternatives, the Drum Major Institute, and the medical community today at the public release of the new report, “Vision Zero” [PDF].
“It is simply unacceptable for people to die in traffic,” said T.A. Executive Director Paul Steely White, who called for the number of fatalities and serious injuries caused by traffic crashes in New York City to be brought to zero by 2030.
New York City has made impressive gains at improving traffic safety over the last decade, and has the safest streets in the United States. Yet compared to international leaders, the city still lags. In New York, 190 people are injured in traffic crashes on city streets every single day. Ten of them suffer life-altering injuries, losing a limb, perhaps, or receiving traumatic brain damage. Every 35 hours, someone is killed.
“These are all preventable injuries and preventable deaths,” said Mt. Sinai pediatrician Michael Chatham Stevens. “As the CDC [Centers for Disease Control] says, this is a winnable battle.”
To save lives and prevent as many serious injuries as possible, the report authors argue, New York City needs to first comprehend and then communicate the moral implications of allowing violent traffic crashes to continue, when available solutions have already been demonstrated and proven. While dramatic reductions in traffic deaths are within reach, the necessary changes require a coordinated response — including engineering, enforcement, and legislative actions — that cannot succeed without widespread public understanding and buy-in. At a time when local electeds are mobilizing against proven safety measures, the Vision Zero report suggests that the moral necessity of stopping preventable deaths and injuries should guide a campaign to capture the public imagination and sustain political commitment.
The report calls for the mayor to make a high-profile speech committing the city to a “vision zero” policy where traffic deaths are no longer tolerated. Right now, said White, life-saving traffic redesigns are routinely weighed against the convenience of an additional parking space. “By adopting Vision Zero,” he said, “we put this on a moral plateau.”

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