Can’t Wait for Bike-Share? Tide Yourself Over With Citi Bike Marketing
Posted By Ben Fried On January 28, 2013 @ 11:51 am In Bike Sharing | 22 Comments
[1]
A reader sends in this sign of the impending arrival of New York City bike-share, currently scheduled to launch in May [2]. This text ad is running at the top of some Gmail accounts, with a rotating tag line. Our source says the others include:
- “Unlock New York City with Citi Bike”
- “Citi Bike makes moving around the city faster and easier”
- A mention of the lack of city subsidies for the program (exact phrasing unspecified)
I haven’t seen the one about Citi Bike funding itself, but it seems like the ones about exploration, freedom, and convenient mobility are winning messages. Thoughts?
Article printed from Streetsblog New York City: http://www.streetsblog.org
URL to article: http://www.streetsblog.org/2013/01/28/cant-wait-for-bike-share-tide-yourself-over-with-citi-bike-marketing/
URLs in this post:
[1] Image: http://www.streetsblog.org/wp-content/uploads/2013/01/citibike_ad.jpg
[2] currently scheduled to launch in May: http://www.streetsblog.org/2012/12/07/damage-from-sandy-pushes-bike-share-launch-from-march-to-may/
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