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Can’t Wait for Bike-Share? Tide Yourself Over With Citi Bike Marketing

Posted By Ben Fried On January 28, 2013 @ 11:51 am In Bike Sharing | 22 Comments


A reader sends in this sign of the impending arrival of New York City bike-share, currently scheduled to launch in May [2]. This text ad is running at the top of some Gmail accounts, with a rotating tag line. Our source says the others include:

  • “Unlock New York City with Citi Bike”
  • “Citi Bike makes moving around the city faster and easier”
  • A mention of the lack of city subsidies for the program (exact phrasing unspecified)

I haven’t seen the one about Citi Bike funding itself, but it seems like the ones about exploration, freedom, and convenient mobility are winning messages. Thoughts?

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URL to article: http://www.streetsblog.org/2013/01/28/cant-wait-for-bike-share-tide-yourself-over-with-citi-bike-marketing/

URLs in this post:

[1] Image: http://www.streetsblog.org/wp-content/uploads/2013/01/citibike_ad.jpg

[2] currently scheduled to launch in May: http://www.streetsblog.org/2012/12/07/damage-from-sandy-pushes-bike-share-launch-from-march-to-may/

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