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Can’t Wait for Bike-Share? Tide Yourself Over With Citi Bike Marketing


A reader sends in this sign of the impending arrival of New York City bike-share, currently scheduled to launch in May [2]. This text ad is running at the top of some Gmail accounts, with a rotating tag line. Our source says the others include:

I haven’t seen the one about Citi Bike funding itself, but it seems like the ones about exploration, freedom, and convenient mobility are winning messages. Thoughts?