Can’t Wait for Bike-Share? Tide Yourself Over With Citi Bike Marketing

A reader sends in this sign of the impending arrival of New York City bike-share, currently scheduled to launch in May. This text ad is running at the top of some Gmail accounts, with a rotating tag line. Our source says the others include:

  • “Unlock New York City with Citi Bike”
  • “Citi Bike makes moving around the city faster and easier”
  • A mention of the lack of city subsidies for the program (exact phrasing unspecified)

I haven’t seen the one about Citi Bike funding itself, but it seems like the ones about exploration, freedom, and convenient mobility are winning messages. Thoughts?