Streetsblog New York City

But potential Audi drivers could be cycling or taking the bus. It's a better ad in that respect than those Jeep ads that depict a family bouncing through the woods on its way to a fishing trip, as if there's no other way to spend time with the family enjoying the outdoors.

Funny how it doesn't rain unless you're riding a bike...

Audi is scared of non-automotive transportation. Made my day.

James what do your mean by BS? I bought a caddy SUV and Kate Walsh delivered it and she totally rocked my world. Smolder my ass. Screw cash for clunkers, I say cash for cougars. BTW Kate was all over my '72 International - I am still kinda jealous.

~~~~Whoa, sorry it was just the cat. The International was ripped 20 years ago, and Kate ain't likely to stop by. You are right.

You can let Audi know how you feel here.

Excellent idea to email Audi through their website. I just left the following message:

I just saw your commercial for the clean fuel diesel Audi. I am also an executive with 30 years experience. If our advertising people presented a similar type of ad for our business, I would be appalled. You insult the very market you are trying to embrace. As a car driver, who commutes by both bicycle and mass transit, I know one vehicle, yours, that will not be on my list for future consideration.

They're drawing on the negative aspects of the alternative forms of transportation that are associated with "green" living to sell their cars. I don't see where the problem is. Most people don't want to commute in the rain on their bicycles, and most people don't care for the cramped conditions on subways and buses. The guy on the segway simply deserves ridicule.

And it's your, not you're.

Why can't we all just get along, as Rodney King once said? Audi is advertising a car that gets excellent mileage and is an excellent alternative to those who would consider a gas-guzzling SUV, the very demographic that isn't going to even consider getting on a bicycle to commute.

The only demographic for this commercial is internet trolls.

It's like Audi realizes its losing the eco-conscious consumer vote so they put out a negative ad against bikes and transit. Clearly, this means that bikes and transit are winning. You only go negative when you know you're losing.

Play their game! Let's get the intro credits scene from Office Space on some ads! The old guy in the walker passing the commuters in their cars is classic. People walking down the street listening to ipods and talking, while people are stuck in traffic fuming. How about the video for REM's Everybody Hurts? Yelling at Audi only shows that the ads work and it got people thinking about Audi. If the City wants bridge tolls on the East River, it needs ads with buses flying down Flatbush and across the bridge.

42 MPG? Not bad.

I think some of you guys missed the point.
This ad is targeting people who currently own an SUV or something like that, and want to be more environementally conscious without giving up what they see as the benefits of owning a car.
That fact that it insults people who travel by means other than a car is probably an unintended consequence.

nanterking & J:Lai have it right

i think sometimes (many times) a lot of you don't realize how most of Americans live, who they are. Get out of your bubble. PLENTY of people will respond positively to this ad.

Lighten up! Nice ride.