However, I probably wouldn't even see it. I always turn that screen off as soon as I sit down in a cab.

I vote for making it into a sticker.

@t @zev -- dig the newyorker PSA notion. The Taxi Commission isn't in charge of the programming though, so the PSA would have to be an ad-buy. Seems like something Bloomberg should put some $$ toward, incorporate it as a promotion of these new bike lanes, right? That way it's a win win (Bike Safety PSA celebrity + promotes big NYC initiative). Anyone have connects with the Mayors office?

@ddartly @komanoff -- I'll play with those phrases, many thanks for the suggestions.

"LOOK BEHIND YOU"
instead of "Watch for bicycles."

But *Keep the same graphic* and keep the "when opening cab door."

Good job.

I agree, it needs to be audible too. I was shouted down here once for suggesting that, because the old "buckle up" messages were annoying. I thought that was a stupid reason to reject the suggestion.

In particular, they are trying to increase awareness of the dangers of "inattention blindness": if you are concentrating on something (driving), you can become blind to other events that you would normally notice (bicyclists and pedestrians).