Comments on: NYC on Alert for Motor Vehicle-Based “Noise Terrorism” http://www.streetsblog.org/2007/02/26/speaking-of-shameless-automobile-advertisting/ Covering the New York City Streets Renaissance Fri, 10 Feb 2012 16:07:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ddartley http://www.streetsblog.org/2007/02/26/speaking-of-shameless-automobile-advertisting/comment-page-1/#comment-29393 ddartley Wed, 28 Feb 2007 01:43:01 +0000 http://www.streetsblog.org/2007/02/26/speaking-of-shameless-automobile-advertisting/#comment-29393 So Cartoon Network tries some silly street marketing stunt and some people look at the work and think "terrorism!" I wonder what they think when they see this stuff. So Cartoon Network tries some silly street marketing stunt and some people look at the work and think “terrorism!”

I wonder what they think when they see this stuff.

]]> By: Aaron http://www.streetsblog.org/2007/02/26/speaking-of-shameless-automobile-advertisting/comment-page-1/#comment-29355 Aaron Tue, 27 Feb 2007 01:18:39 +0000 http://www.streetsblog.org/2007/02/26/speaking-of-shameless-automobile-advertisting/#comment-29355 Oh. Here it is! The Adidas CXT http://www.turtletransit.com/adidascxt.htm They said it.. "Monstrous" Oh. Here it is! The Adidas CXT

http://www.turtletransit.com/adidascxt.htm

They said it.. “Monstrous”

]]> By: Aaron http://www.streetsblog.org/2007/02/26/speaking-of-shameless-automobile-advertisting/comment-page-1/#comment-29353 Aaron Tue, 27 Feb 2007 01:07:33 +0000 http://www.streetsblog.org/2007/02/26/speaking-of-shameless-automobile-advertisting/#comment-29353 I'm trying to remember when plastering logos and product names all over a Hummer or International CXT began to be considered "guerrilla". I thought it was that infamous celebration of non-polluting transportation, Critical Mass, that they deemed guerrilla and oppositional these days, not the consumption of DRM-encumbered electronic junk. I suppose I'd need to be living in more of a car culture to appreciate this phenomena. Oh wait.. I am. Is there a reason why they send these offensive vehicles to Manhattan and particularly the Lower East Side, though, as opposed to more suburban venues where the lemmings might possibly be impressed? The contradiction of a product-pushing Hummer parked in close proximity to a community garden or squat is just a little too much for me to handle. I remember when Puma was sponsoring some bike messenger events and their confused marketing department parked a logo-plastered Hummer outside a bar where people were having an after-party. Then Adidas had an idling International CXT (find one on google images if you're looking for a real fright) outside of their store at Broadway and Houston for a week or two last summer. How athletic. For me at least, and the apparently-small minority I represent, "competition grade" sound systems and SUVs usually send a clear signal that I should avoid a product, not buy it. As person who cycles every day, SUVs are quite hazardous to my health. But hey, they wouldn't continue to do this stuff if it didn't sell products, right? I’m trying to remember when plastering logos and product names all over a Hummer or International CXT began to be considered “guerrilla”. I thought it was that infamous celebration of non-polluting transportation, Critical Mass, that they deemed guerrilla and oppositional these days, not the consumption of DRM-encumbered electronic junk. I suppose I’d need to be living in more of a car culture to appreciate this phenomena. Oh wait.. I am.

Is there a reason why they send these offensive vehicles to Manhattan and particularly the Lower East Side, though, as opposed to more suburban venues where the lemmings might possibly be impressed? The contradiction of a product-pushing Hummer parked in close proximity to a community garden or squat is just a little too much for me to handle.

I remember when Puma was sponsoring some bike messenger events and their confused marketing department parked a logo-plastered Hummer outside a bar where people were having an after-party. Then Adidas had an idling International CXT (find one on google images if you’re looking for a real fright) outside of their store at Broadway and Houston for a week or two last summer. How athletic.

For me at least, and the apparently-small minority I represent, “competition grade” sound systems and SUVs usually send a clear signal that I should avoid a product, not buy it. As person who cycles every day, SUVs are quite hazardous to my health. But hey, they wouldn’t continue to do this stuff if it didn’t sell products, right?

]]> By: Spud Spudly http://www.streetsblog.org/2007/02/26/speaking-of-shameless-automobile-advertisting/comment-page-1/#comment-29348 Spud Spudly Mon, 26 Feb 2007 22:12:00 +0000 http://www.streetsblog.org/2007/02/26/speaking-of-shameless-automobile-advertisting/#comment-29348 These guerilla marketing people really need to get their act together. When I lived downtown I had a great solution for that type of thing -- a couple of well-placed eggs dropped in the direction of the offending automobile. It worked every time. These guerilla marketing people really need to get their act together. When I lived downtown I had a great solution for that type of thing — a couple of well-placed eggs dropped in the direction of the offending automobile. It worked every time.

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